Browned with caramel color. All natural (No artificial ingredients. Minimally processed [except for caramel color]). No nitrates or nitrites added (except for those naturally occurring in the celery juice powder and sea salt). No artificial preservatives (See back panel for ingredients used to preserve quality). 12 g protein per serving. Inspected for wholesomeness by US Department of Agriculture. Est. 1934. Satisfaction guaranteed. Call 1-800-328-2426. www.hillshirefarm.com.