Natural pioneer since 1959. Fluoride, SLS and saccharin free. No: artificial colors or flavors. New look. Same great formula. Jason Kids Only! Orange Toothpaste delivers a blast of great tasting citrusy freshness that kids love. While calcium carbonate safely cleans and protects your child's teeth for a healthy smile that parents love! And our easy to squeeze tubes make Kid's Only! Toothpaste a perfect choice for children learning to brush on their own. Finally, toothpaste that keeps the kids coming back for more! Born in 1959, Jason brand was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS) parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. Jason: The natural pioneer since 1959. Questions or Comments? Call 1-877-Jason-01 or visit www.jason-natural.com. Cruelty-free. Recycled. Recyclable. Made in the USA.