Misc: Freshness that lasts for hours! Invigorates your brushing experience and leaves your breath feeling fresh for hours. Fight cavities. Whitens teeth. Freshens breath. www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! SmartLabel. Visit smartlabel.colgate.com for ingredient information. www.colgate.com/maxfresh. Gluten free.