Smmmile, it's the cheesiest. This product sold by weight; not volume. Some settling of conten may have occurred during handling. For export only. Even more reasons to love it. This box of Kraft macaroni & cheese dinner may look simple, but it actually contains some extra ordinary things. Inside you'll find happy childhood memories, tons of blissful smiles ,and our delicious elbow macaroni waiting to be covered with gooey, cheese goodness. And now, there are a few things you won't find. Our mouthwatering mac and cheese now contains no artificial flavors, preservatives, or dyes. Of course, it still has the great taste you know and love. Which means you can happily devour it bite by bite, until your bowl contains nothing at all.