From concentrate. You just can't beat the Original. Cleanses & purifies (Each 8 fl oz serving contains cranberry components which provide cranberry health benefits). No high fructose corn syrup. The Detlefsen family, Wisconsin, 5th and 6th generation cranberry farmers. Working alongside 700 other farm families as part of the Ocean Spray Cooperative. Farmer owned since 1930. Tastes good. Good for you! Pasteurized. 100% profits to our farmers.