Cuidado superior (vs. regular wash water/detergent). 24 hours of fragrance. Deliciously soft. Protects the fibers of your clothes (vs. regular wash water/detergent in cotton clothes. Fights bad odor of cigarettes and sweat). Neutralizes bad odors (vs. regular wash water/detergent in cotton clothes. Fights bad odor of cigarettes and sweat). Soft as a mother's love. To recycle bottle remove label. Visit https://www.colgatepalmolive.com.mx/responsibly-made.