Since 1964, Palermo's has brought our passion and heritage of innovative pizzas to your family's table. Our Primo Thin pizzas were inspired for today's appetite for lighter, flavor-forward foods and are deserving of the name Primo – the Italian work for first.We create Primo Thin with an ultra-thin crispy crust, top it with our handcrafted sauces and then add a rich selection of restaurant-quality toppings. So, whether it's for friends or family, three generations of the Fallucca family invite you to our table — where our Primo Thin pizzas have the perfect medley of flavors for a taste that lives up to your taste. Palermo's® Family Owned With Pride Since 1964 Authentic Italian Food Products Since 1964 Primo Thin. Primo Taste.